What causes it
Everyday friction and handling; brushing when wet, tight styles, rough towels, cotton pillowcases, repetitive touching or pulling. Hard water, products with toxins

Curly and coily textures are naturally more prone to dryness due to low sebum and hair structure

Recommended Routine

• Hair Tea for scalp care
• Conditioner with Flaxseeds gels and Aloevera
• Shea butter or Hair food to seal in moisture in very dry tight kinky curls 
• Oils to seal in loser curls that don’t need to be weighed down 
• Hair tea and Hair spray for our  sisters with Locs   

What causes it
Relaxers, bleach, and permanent color, heat; they break the internal bonds that give hair Keratin its strength, leaving the hair weaker, breakage prone and with zero elasticity .

How to know it’s this one
Hair snaps with little to no stretch, may feel straw-like or hollow.

Recommended Routine

• Start with a Deep Repair protein mask, to rebuild what was lost
• Hair Tea for scalp care
• Leave-in Conditioner to restore slip and softness
• Oils/Hair food to seal and protect from further breakage
• Trim regularly to remove compromised ends